Tinder - Pride

Project Title : Tinder - Pride Music Video

Director : Dar Gai

Produced by : Jugaad Motion Pictures

Dated : October, 2020

Client : Jugaad Motion Pictures | Tinder

Music : Ritviz

About the Project

I worked as a Design Lead on "Raahi", a collaboration between Jugaad Motion Pictures, Ritviz, Tinder & members of the LGBTQIA+ community across India. 

With a running visual narrative, I worked closely with the team on the Visual Language & Motion Design across the video. We sat across with each frame and getting to know more about the process and story aided the establishment of different design assets across the video.

The Visual Language captures the essence of the story and Tinder, stitching it together in a comprehensive language of a window and chat boxes spanning across the video.