Taking Fashion and Photography to Digital was the foundation of the project. With the team of KOYTOY, we explored how to best represent an Ideal Indian world of KOYTOY inspired by the chaotic lanes of New Delhi. 

We developed a completely CGI Made Model, with facial features as that of a common Indian Men who'd be a mascot for the entire digital shoot. With multiple poses, we also explored the possibilities of the KOYTOY collection through digital medium, playing with fabrics, garments, stitching all done digitally by Fashion Designer Shonika Mundra and Team.